In this article, we present a clear, practical guide to who we are and how we work, so you can buy confidently.
1) Comfort you can feel, not simply read about
Comfort is a key factor in whether you use a chair every day. Our Care Chairs combine shaped seat and back cushions, breathable fabrics, and stable foot support, so you feel secure, not perched. We set the chair to your measurements, then recheck comfort after you have sat for a while.
What this means for you: Less fidgeting, fewer pressure hotspots, and longer, easier sitting for meals, conversation, and TV.
2) Person-first, always
We start with your day, not a diagnosis. We ask what you want the chair to help with, where it will go, who supports you, how you transfer, and how long you sit. We check doorway widths, flooring, and room layout, so the chair fits your space as well as your body.
What this means for you: A set-up that matches your routine and removes minor daily frustrations.
3) Proudly British, designed and made in Devon
Every CareFlex chair is designed, manufactured, and tested at our headquarters in Newton Abbot, Devon. Since 1995, we have built seating in the UK to control quality from frame to upholstery and tailor builds to real homes. We ship worldwide, but the craft and checks happen in the UK.
If you want British-made, clinically sound seating that can be tailored and supported long-term, this is precisely what we do in Devon.
What this means for you: Consistent build quality with rigorous in-house testing and faster lead times. Real flexibility for bespoke adjustments and fabrics. Easy access to matching parts and covers for years. Fewer transport miles from the factory to you, which helps the environment too.
4) Best practice built-in
Our designs follow current evidence and over 30 years of experience. We design for real people and real homes, with reliable functions and replaceable components.
What this means for you: Support that protects your body and wellbeing, with controls you can understand and trust throughout your journey.
5) A range that fits your home and your needs
We offer everything from simple comfort models to highly adjustable Care Chairs with tilt-in-space, adult and children’s sizes, and options for higher weight limits. We offer fabrics and colours that look good in the home and are easy to clean, and accessories for the head, trunk, pelvis, legs, and feet.
What this means for you: Clinical support without compromising how your home looks or works.
6) Tailored Solutions when the standard is not enough
If your assessment shows you need something unique, we can build a tailored modification to meet your posture or pressure care needs. Sometimes it is as simple as a seat wedge or a footrest pad; other times it is a bigger change. The service is available across all CareFlex chairs and can include any of our accessories.
How it works:
- Your Assessor notes the requirement during the seating assessment and passes it to our Tailored Solutions team.
- The team creates a schematic drawing and a quotation for approval.
- You will see the drawing before build, so you know exactly what will be produced.
Our skilled craftspeople tailor the item to the same safety and quality standards as our production chairs, so it looks and works like a standard product, just made for you.
What this means for you: The chair is unique to you and is tailored to your needs and special requirements.
7) Backed by the CliniMed Group
CareFlex is part of the CliniMed Group, a British healthcare family founded in 1982. The Group brings together eight specialist companies and more than 900 people who support health and social care in the UK and worldwide. CliniMed is known for reliable service, close work with clinicians, and a steady flow of useful innovation.
What this means for you: A stable company behind your chair for the long term. Consistent quality and service across every step. Practical innovation that solves real-world problems and people who can liaise with your therapists and carers to keep things joined up.
8) Standards you can trust
We follow the Trading Standards Approved Code of Practice. Our products are registered medical devices, with UKCA or CE marking. The British Standards Institution audits our quality management system against ISO 9001.
What this means for you: Safe products, fair service, no hard sell, and a clear process if you ever need help.
9) Built to last, with a frame warranty
Frames are engineered for daily use and backed by a warranty on the frame and welds. Parts such as cushions and covers are replaceable. Spare parts and washable covers are available for a long service life.
What this means for you: Long-term value, easier upkeep, and confidence that the core of the chair is covered.
10) Aftercare that keeps you comfortable
Needs change. We support reviews and necessary adjustments, so your chair keeps working for you. Typical reasons to get in touch include new sliding or leaning, skin changes, weight changes, or a new activity you want the chair to support.
What this means for you: Quick tweaks instead of starting again, and a chair that adapts with you.
Summary
CareFlex combines absolute comfort, evidence-led design, tailored set-up, and reliable aftercare. You get a chair that fits your body, suits your home, and is backed for the long term. Frames are engineered for daily use and backed by a backed by a warranty on the frame and welds.